Marketing for Luxury Brands
digital marketing for luxury brands
Congratulations! You’ve got an online brand. Now how do you leverage e-commerce advertising to actually get results for your business?
We get it. You’ve solidified the product- you’ve got the inventory- your branding is complete- and you’ve tried time and time again to grow your business online… but things just aren’t working out.
Digital marketing for e-commerce is arguably the most lucrative avenue a business can take to grow their sales - unfortunately it’s also the most difficult and problematic area of online marketing.
When not done correctly it can leave your business decimated, writing off huge losses for lost ad spend across Facebook, Instagram, Google and Display.
Doing e-commerce marketing correctly is one of the most challenging aspects of online marketing, and we’ve cracked the code to getting it done properly.
First, every e-commerce business needs a branded content strategy- having a rich mix of video and images of your product is no longer a luxury - it’s necessary to compete in the online world.
Showcase your products elegantly, but also add lifestyle images of your product- if it’s jewelry, content creation should showcase images of people wearing the product partaking in daily life activities. The same can be said for fashion design, luxury shoes, and luxury products sold through online channels.
Next, you’ll need a mix of strategies to optimally position yourself for organic search rankings on Google, and for paid reach.
Usually this means getting your website optimized with keyword rich search terms, so that search engines like Google place your site at the top of search inquiries.
Then, you’ll need a Google Ads strategy to ensure that you’re showing up at the top of Page 1 for search terms your ideal client is likely entering into Google.
You’ll also have to leverage the power of Facebook and Instagram advertising to pin-point your ideal target audience, and run ad campaigns catered to this pool of pre-determined motivated buyers. This is known as “hyper-targeting.”
Shopify for example, integrates seamlessly with the Facebook tracking pixel, allowing you to run special campaigns that first focus on (a) increasing ads to cart; (b) increasing checkouts; and finally (c) increasing sales of your product.
You’ll also want to make sure you have Google and Facebook tracking code installed on your website, so that way you can remarket to all the prospective customers who visit your site, but don’t take action.
This means that regardless of where a viewer first saw your ad, the next time they are on Facebook, they’ll see your ad; when they visit Instagram, they’ll see your ad again; later on in the day when they open up Youtube, your ad will appear before their video starts.
The key to sales is repetition, and having a targeted audience see your ads and offers over and over again is the difference maker that is going to land you many new happy customers through online marketing.