Marketing for Lawyers

digital marketing for firms

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Did you know that on average 90% of people that visit your website bounce off without ever taking action?

Marketing your law practice online for new clients can be an arduous process.

You’ll need a mix of strategies to optimally position yourself for organic search rankings on Google, and for paid reach.

Usually this means getting your website optimized with keyword rich search terms, so that search engines like Google place your site at the top of search inquiries.

Next, you’ll need a Google Ads strategy to ensure that you’re showing up at the top of Page 1 for search terms your ideal client is likely entering into Google.

You’ll want to make sure you have Google and Facebook tracking code installed on your website, so that way you can remarket to all the prospective clients who visit your site, but don’t take action.

Did you know that on average 90% of people that visit your website bounce off without ever taking action?

This is because most law firms have websites that are not optimized for conversions. Rather, they have brochures packed with relevant information about practice areas, attorney biographies, results etc.

Don’t let your prospective clients get lost on your page without sharing their contact information- what you’ll want to do is build a special landing page that is specifically set up for conversions.

Once you have a website landing page built for conversions, you’ll want to follow up with everyone who visits your website by remarketing to them all over the internet.

This means that the next time they are on Facebook, they see your ad; when they visit Instagram, they see your ad; later on in the day when they open up Youtube, they see your ad again.

The key to advertising is repetition, and seeing your business’ ads and offer over and over again is the difference maker that is going to get your practice many new clients with online marketing.

If you would like a free marketing blueprint built out for your practice, contact us at (646) 580-3035, or email Ross at Ross@vipsocialny.com